Edmundo Coutinho Dias, CEO of Revema Tech
CEO of Revema Tech. Writes about what separates a pricing decision backed by data from one backed by impression.
Who is Edmundo
Edmundo Coutinho Dias runs Revema Tech and the technical direction of RevPrice. The site presents his name as that of a leader in technological innovation, focused on artificial intelligence solutions for market analysis and on dynamic pricing systems — which is the problem the product solves every day.
On the blog, the pieces under this byline deal with the part of pricing that comes before the formula: what data goes into the calculation, what the analysis can state with it, and where a pricing decision stops being a reading and becomes a bet.
What Edmundo does at Revema
The areas Edmundo works on, and what each one demands of anyone who sets prices.
- RevPrice leadership
- The product Revema sells is a pricing system: it reads cost, tax and competition and returns the price that sustains the margin. Whoever leads it answers for the rule the software applies, not just for the screen where it appears.
- Market analysis with artificial intelligence
- It is the area the site names when presenting the CEO. In pricing, it is worth one concrete thing: recognizing in the history what repeats — the item that accepts an increase, the one that reacts at once, the one that only reacts in the second week.
- Dynamic pricing
- Prices that change with demand, with stock and with the competitor. It is the subject on which these texts insist most on one caveat: the rule that changes the price needs a written limit, or it errs fast and at scale.
Articles by Edmundo
The pieces Edmundo signs on the Revema blog, from newest to oldest.
Edmundo has not published an article on the blog yet.
Who else writes here
The other Revema specialists who sign articles on the blog.
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