Edson Clementino da Silva, cost and pricing specialist
Cost and price-setting specialist. Writes about what the product consumed before reaching the shelf, what the calculation does with that number and the price the customer is willing to pay for it.
Who is Edson
Edson Clementino da Silva comes from manufacturing. The experience the site publishes is from multinational manufacturers, in engineering, industrial, sales, purchasing, human resources and finance — both ends of the pricing equation, the one that spends and the one that sells, seen from inside the same operation.
That crossing is what shows up in the pieces under this byline on the blog: they start with cost, not with price. Costing method, cost visualization, what separates a company that sets prices from one that accepts the price the market gave it — and what a competitor price survey can, and cannot, tell you.
The other half of the blog is the other side of the counter, and it is also his: elasticity, psychological pricing, value-based pricing, seasonal promotions, total cost of ownership — and the method behind all of it, from A/B testing to the quality of the data feeding the analysis. These are the texts the same calculation demands when the question stops being how much it cost and becomes how much the customer pays.
What Edson does at Revema
The areas Edson works on, and what each one demands of anyone who sets prices.
- Cost accounting applied to pricing
- Absorption costing, variable costing, overhead allocation: accounting choices that change the number going into price setting. The texts address those choices by the effect they have on margin, not by the textbook definition.
- Price setting in small and midsize companies
- It is the audience most often named in these texts. An operation without a pricing department sets prices with what it has at hand, and the practical question is what is the minimum that must be right so the math does not lie.
- Reading competitor prices
- Comparing prices requires comparing the same thing: packaging, lead time, freight and payment terms change the number without changing the product. It is the caveat the text on price research makes from start to finish.
- Demand, perceived value and promotion
- Cost sets the floor; the customer sets the ceiling. Elasticity, prestige pricing, seasonal discounts and total cost of ownership are four ways of asking the same thing — how much the operation can charge without losing the volume that pays for the structure.
Articles by Edson
The pieces Edson signs on the Revema blog, from newest to oldest.
Who else writes here
The other Revema specialists who sign articles on the blog.
Want to set prices with the people who write about it?
A conversation with the specialists who sign these articles, with the numbers of your operation on screen.